These are some of my favorite books regarding marketing and SEO. If read and applied, these will be some of the best investments you can make for your business.
Local Marketing FOR BUSY PEOPLE
A great book for any small or medium size business owner (SMB) that wants to rank on page one of the local search engines.
Content is Currency: Developing Powerful Content for Web and Mobile
In internet marketing, it is said over and over again that content is king. Without quality, relevant content, you will be crushed by your competitors. This book will give you tips and advice on how to turn your content into cash.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
A good looking webpage by itself will not make you money; however, an optimized landing page will. This book will teach you what goes into a money-generating page and how to avoid common mistakes many businesses commit.
Convert! : Designing Web Sites to Increase Traffic and Conversion
An excellent book on how you can convert internet traffic into cash.
The Ultimate Guide to Marketing Your Business with Pinterest!
Pinterest is growing fast, not only for personal use but also for business use. This book will show you how to utilize it to grow your business.
Socialize To Monetize
It’s true you can’t tell a book by its cover. In fact, I almost did not buy this book because of its cover (you will see it’s quite goofy-looking). But I did get it and I am glad I did. Socialize to Monetize is an excellent book on how to make money with social marketing.
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Likeable Social Media is another excellent book on how to use social media. It is also a great complement to Socialize to Monetize. If you apply what you learn from both books, you will be a social media powerhouse in no time.
Ultimate Guide to Google AdWords 3/E: How to Access 100 Million People in 10 Minutes
If you plan on doing your own Pay Per Click advertising, you must read this book. The truth is Google AdWords and other forms of PPC can be very costly. This book will show you how to get the most for your money and how not to make the mistakes that can end up costing you hundreds, if not thousands of dollars.
Search Engine Optimization All-in-One for Dummies
This book is like the Bible of SEO. After you are done with this book, you will know more than 99% of your competitors.
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off This book is loaded with innovative, creative ideas and will help you think outside the box to find ways to grow your business. Jim Cockrum’s newsletter is also very good… http://www.mysilentteam.com/
Video Marketing for Dummies
Today, the use of video is very big and should be part of your marketing. This book will take you through every necessary step to effectively use video. Contained in this book are instructions on how to shoot and edit your video and how to get your marketing message onto the internet. I highly recommend this book for anyone who wants to use the powerful medium of video to grow their business.
Advanced Web Metrics with Google Analytics
As Brian Clifton says in this book, “Web analytics is a thermometer for your website, constantly checking and monitoring your online health.” Don’t be fooled by the name; while this book covers advanced analytical methods, it also clearly explains the basics. A must-book for any small or medium size business owner looking to have a healthy online presence.
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
As many of us know, mobile marketing is growing abundantly in today’s society. This book covers every aspect of mobile marketing from text messaging and mobile apps to QR codes and mobile websites. As more people begin to purchase and use smart phones, this book will only become more important to your marketing needs.
Blogging Made Simple: Powerful Strategies For Blogging Success!
Blogging is not only a great way to keep your content fresh and up-to-date, but is also another way to improve your ranking on search engines. This book is an easy-read packed with useful information. If you are a small or medium-sized business owner who wants to learn how to blog, this is the book for you.