Glossary of Internet Terms and Definitions for online marketing
AdWords – Google AdWords has been a popular mean of marketing one’s business through advertisement on Google. AdWords are the ads containing the keywords that users search on Google. These ads are seen on the right side or on top of related search results. It is widely used to enhance one’s website traffic. With Google AdWords, you only pay when someone clicks on your ad.
Aggregator – An aggregator is computer software which is used to aggregate a particular kind of information from various online sources. It can be used to aggregate data, news, videos, polls, reviews and searches etc. Software which is used to fetch, filter and organize a particular search from different search engines is called search software.
Algorithm – An algorithm is a bit by bit process of solving any problem. In case of Search Engine Marketing, it is a distinct set of information and measure which is utilized by search engines in order to run them to improve the rank of websites related to searches having definite keywords.
Anchor Text –An anchor text means a word or words that form a link. If you want your site to rank well then getting only links won’t do. You will have to place anchor text of high quality (often with the keyword or key phrase you want to rank for) in the links in order to improve the ranking of your sites. Be sure to vary the anchor text so that they look natural. If every link looks the same, Google and the other search engines could penalize you for that.
Areas Served – An Areas served are the places such as countries, states, districts, cities and towns where a particular service has been provided. These are determined on the basis of the business performed with the clients.
Article submissions-Submitting articles have been a popular method and probably one the oldest way of link building in the SEO industry. Each day loads of articles are being submitted to article directories. Being a professional you will need to create back links to your website. In the past it was nearly impossible to boost the ranking of your website without submitting articles with a link back to your website to article directories. However with Google’s Penguin new view on links, building backlinks through article submission may no longer have the same SEO power it once had. To make matters worse, if you articles are strictly for SEO purpose using poor content, it could be considered spam
Blended Search / Blended Results – It is same as the Google’s Universal search, which gives a list of the related links comprising of web pages, images, audio clips and videos. It also gives user a correct blend of multimedia resources and is the best way to get the desired objects on the front page of the search result.
CMS (Content Management System) – CMS stands for content management system which is nothing but software that enables us to modify, edit and publish contents on any websites and also look after the maintenance job. It gives you the procedures to handle workflow in any multi-tasking environment. These procedures are sometimes automatically cascaded or sometime manually set-up, depending upon your need.
CSS (Cascading Style Sheet) – CSS is considered as a style sheet language which is used to describe the format and look of any document in a markup language format. It describes the presentation semantics of any markup language written file or document. The compatible format for CSS is HTML but it also applied for XML, XUL and SVG formats.
Centroid – A Centroid in relation to local search is its geographical location of any town or city to all of us. The centroid is typically the center of that city or town, but not always.
Citation– What are Citations? This is one among the frequently raised questions by the user over the internet. Citations enable us to obtain top rank among the local search results. It is nothing but the details of your business. It includes Name of your business, the Address and the Phone number. In short a citation is also termed as NAP. Citations are one of the most important factors will local SEO.
Claim – as a local business owner you want to claim your business on Google and other search engines. When you claim your business you have the opportunity to verify, edit and add to the existing information on Google and the other search engines. You can typically add more information at your business, photos and videos. Claiming your business is a very important step in local SEO, the more information the better your chance of ranking better.
Conversion – A conversion determines the success of any business in local SEO over the internet. It is determined by measuring number of visitors undergoing the due course of action. It can be buying of any product, registering to the site or any desired action that you want user to undergo. Suppose if 100 user visits your site but only 10 out of them performed the requisite action, then the conversion rate for that page will be only 10 percent. The higher your conversion rate the more successful you will be.
Crawl – In case of SEO (search engine optimization), crawl is set of action that acts as an automatic navigator of any search engine when you search for related websites over the internet. It is an action performed by the search engines to find out the sites which contain most relevant content related to a particular keyword.
Custom Category (in Google Places) -A Custom Category in Google Places is a field in which owner of any business is enabled to feed his categorization of his business. It tells us about the business, what it is all about.
Custom Field (in Google Places) – A custom field in Google Places is a user defined field. It is utilized for customizing the needs of any organization in order to meet the requirements. It can be used to address particular set of audience for a specific purpose.
Directory – A directory is a storage system which is used to store files or documents. Link directories are used to identify particular directory related to the content of the site.
Directory- AKA- Web Directory– A Web directory can be similar to a phone book in that it is organized by subject. There are also directories that are for a specific niche, such as health, business, vegetarian, HTML5, churches, etc. Unlike search engines that are maintained by software, Web Directories are usually done by humans with submissions being done manually.
Search engines like Google, Yahoo and Bing will all pull information and data from the major directories to index their search results. So submitting your website to quality directories can help your website rank better and get you more traffic. You need to be very careful to what directories you submit your website to. If you submit your website to a directory that is “built for SEO and backlinks “and they get penalized or banned, that could affect your websites ranking.
Directory submission– Directory submission is the way of providing a URL to web directories like you would to any search engine in order to enable the search engine mindful of your website or any page. It is a great way of creating quality back links for your site which are incoming and of high quality. Better the quality of the back links, the better will the site’s ranking and its internet visibility be.
Domain – A domain is the name given to the website address over the internet to make it familiar to the humans. It is classified into two – root domain and subdomain. Root domain is placed at the top of any domain name. Subdomain is created under root domains that are under user’s control.
FAQ’s– means the frequently asked Questions which is nothing but a list of the queries that are often raised by the users. It gives detailed information regarding any sites and the services it provides. A FAQ page is typically designed for things that are user’s area of concern. The answers of the typical questions are given in the following paragraphs.
Feed – A feed enables users to subscribe for the information which they find useful and related to the purpose, and notify them when their desired sites are updated. It allows you to access your preferred list of websites from lone place. Most of the popular sites enable users to subscribe to feed so that they can get notified with the updated information in these websites.
Flash – Flash is used to make the boring static web pages eye catching. Using flash on your site can be very useful. It can help you in telling your story better than simple content, as you can be more expressive with it in conveying the intended message of yours. Flash also has its disadvantages, one of them being bots are not very good at reading Flash.
Google Analytics– Google Analytics is a facility provided by Google which is used to generate a statistics regarding the visit to any site. The basic statistics service is provided to you with no cost what so ever. So you can use this service without a hesitation.
Google Places – Google Places is set of result based on local searches including the features such as SEO, Google maps and Google’s indexing. The relevancy of content with the search made is arranged by Google. With inclusion of Google places into local SEO, users have now managed to enhance the traffic towards their website.
Google 7- Pack – Google 7- Pack is a list of local business that appears on Google map, displaying the results for local businesses when a user looks for it on the internet. If you are looking for buying any product from a local business near you, then make full use of this feature of Google places, making it a revolutionary trend in local SEO. If you are a local business, you also want to have a local SEO expert help you obtain a spot in the Google 7 Pack.
Google + – Google + is the abbreviated form of Google Plus, latest launched by Google Inc., which is a multi linguistic social networking site. Since the 28th of June, 2011, millions of users have registered to the site and make most of its features by being active on it. It is not just the typical social networking site but it gives you services beyond it. It comprises of many online features that are not found on other sites. Google circles is one of such feature that put great focus on building a complete group of friends whom you like to get linked with. You can share anything with the people with whom you want to share. It may be texts, photos, videos or any critical information that you can share with your friend circle. For game loving persons, it also comes with gaming facilities so that you can enjoy every bit time spent on it.
Header Tags – A Header Tags are the HTML tags that are generally used for headers of a page. It is a convenient way of relating your site with the users and the search engines, and let them know what your site’s page are all about. Basically, it tells you about the matter of the page in brief.
HTML (Hyper Text Markup Language) – HTML (Hyper Text Markup Language) is one of the most important kind of markup language that is used for showing any web page and any information which can be shown in any web browser. It is a popular way to make your website attractive and hence SEO friendly. It contains all the features that a web designer can use to build a website.
Inbound Link– An inbound link is the number of links coming into a web page or website. It is also known as backlinks or inward links, since links are inward to the sites. In general, it is the link received by any website from other website. Inbound Link was originally considered to be a way meant for web navigation but today, it is highly significant to Search engine optimization (SEO).
Internal Linking – An internal linking is term used for pointing any other page present on the same website. It uses hyperlinks to point the domain in which it exists. Thus, it is used as a reference element pointing to a page in the same domain in which it lies.
Internal Anchor Text– An internal Anchor Text is clickable text seen on the webpage which are in hyperlink. It has a great impact on the visibility of the texts on the search engines, since the words mentioned in an anchor text governs the rank of your site on the various search engines.
IYP (Internet Yellow Pages)– IYP are business directories found over the internet. These are also called vertical directories on a larger level. These differ on the basis of user or the business. Online advertisement is a criteria used by anyone who provides Internet yellow pages.
Keyword – A keyword and Key Phrase is a word or set of words on which content is based on. It is a crucial part of SEO, since it is the thing which search engines look for while displaying result. Selecting the right set of words is very important for successful optimization of your site. So be careful while selecting the keywords or key Phrases that suits your website and your business most accurately, otherwise you are going to waste your valuable time and money. That is why it is highly recommended that you have a SEO expert help you create your website from the ground up. Three you will
KML (Keyhole Markup Language) – KML (Keyhole Markup Language) is a kind of format of documents or files that is used to show geographical data in a browser related to the earth like Google map, Google Earth etc.
Landing Page– A landing Page is the webpage that opens in response to the click made on the search results or any online advertisements. These are widely used in SEM for enhancement of impact of any advertisement. It provides users with the necessary actions needed to be taken while clicking any link or advertisement.
Link Popularity – Link Popularity is the used to determine the backlinks to your site. It tells you about the number of quality sites linked with your site. The more quality links pointing to your website the higher you will rank in the search results.
Link Juice– Link Juice is a term used in the SEO industry referring to the benefits gained from having another website linked to your website. The higher the page rank of the site link to your site the more link juice you will receive.
Local Algorithm– A Local Algorithm is a distinct set of information and measure which is utilized by search engines to display results based on the search made targeting local areas.
LBL (Local Business Listing) – Most of the users prefer searching online for local business, so Local Business Listing provides details of the local businesses from where users can choose one.
Local SEO (Local Search Engine Optimization) – Local SEO (Local Search Engine Optimization) is the procedure of optimizing a website with the goal of obtaining a high ranking in the ( SERP’s) search engines results pages.
Long-Tail Keywords – Long-Tail Keywords are usually the general online phrases that are long, comprising of three to five words. It is used by the user when he is looking for a particular search. Long tail keywords are easier to rank for and will often be a more accurate description to what the searcher is looking for.
Meta Description – Meta Descriptions are the text written in HTML format that gives you brief description of the matter in your webpage. Meta Description is used frequently by the search engine to show preview for your webpage.
Meta Tags – Meta Tags are nothing but the HTML codes which are placed in the header of any webpage, generally placed below the title tag.
NAP / NAP+W (Name Address Phone + Website)– A long tail name address and phone is first and foremost thing that should be done regarding local SEO. It is the main requirement in SEO to get the same NAP for all the citations that are displayed by your page in Google places.
Off Page Optimization– In SEO, Off Page Optimization are the things you do outside of working directly on your website with the intent of improving your website’s ranking. In local SCO your off page optimization would consist of the building quality back links to your site and citations
On Page Optimization-In SEO field, On Page Optimization means referring to the aspects that affect the rank among the local search results. Factors that can affect your page are checked by you and your page coding. It includes Meta tags, HTML codes, keyword density and keyword replacement. Meta tags and HTML tags are all the same. Meta tags are nothing but the HTML codes which are placed in the header of any webpage, generally placed below the title tag. Keyword density and keyword replacement holds an important in the SEO because it is impossible to optimize your site in the search engines without having the appropriate keyword density and right keyword placing.
Organic Results – Organic Results are the set of results that are based on quality of the content and the relevant keywords, not on the sum paid for getting to the top. Thus, it can be said pure search result or natural result.
Outbound Link – Outbound Links are the links which navigates you outside a site. It connects you to the WebPages external to your site. The use of Outbound Link vary from user to user, some consider it is waste of time and money while other believes that referring to high quality contents will enhance the chances of getting more visitors.
Page Rank –Named after Larry Page cofounder of Google. I often wonder if his name was Larry Smith would it be called Smith Rank. Page Rank is a kind of ranking system used by the search engine Google in which weighting is assigned to the documents. Thus, it determines the significance of a site.
PPC (Pay-Per-Click) is an online advertisement system that is used to direct traffic to your site, where the search engines charge the website money every time someone clicks on their ad. Google AdWords is the biggest pay per click program available.
Relevance (relevant)– The closer the search engine results are to what the searcher is looking for the more relevant the results are considered. Google and the other search engines number one goal is to create a great user experience. In order to create the best possible user experience, the search engines will do its best to give the most relevant results to every query. Keywords, key phrases and content are the keys to relevancy.
Reviews – Reviews is the process of enabling the users to provide the feedback for the services that they are getting. It is believed that reviews are an important factor in local SEO.
Robot – Robot is a common term used for automated scripts and programs that can crawl through your site and gather information present on your websites. Search engines uses robot to get details of your site so that when a user enters a keyword related to the content of your site, it can include your site in the result page.
Robots.txt– is not a HTML but a text files that you can place in your site to narrate the search engines which pages of your site you want them not to look at. Your site can contain several sensitive information which you will never want anyone to access. So by this mean you can hide the confidential details of your sites from the readers by suggesting the search engines not to look at them. It is best way to convey the things to the search engines that these are the pages you don’t want the world to notice. However, it is important to be aware of that it is up to them to follow your instructions but in general search engines obeys when it encounter a Robot.txt file.
RSS (Really Simple Syndication) – RSS means Really Simple Syndication that allows one to get his content of the syndicated site. It is a convenient way to view and share content and headlines, which can be updated automatically. The format used for writing RSS is XML.
SEM (Search Engine Marketing) – SEM (Search Engine Marketing) is a kind of online marketing which involves promoting one’s websites by making it more visible in the result pages of search engine and through advertisements. It can be efficiently used for gaining traffic to your website.
SEO (Search Engine Optimization) – SEO (Search Engine Optimization) is a thorough procedure of optimizing a site, so that it can get high rank on the popular search engines. To succeed at SEO, you need to do both on page optimization and off page optimization. Doing local SEO for your small or medium size business (SMB) requires additional steps.
SERP (Search Engine Result Page) –Search Engine Result Page is a webpage that list the searched results displayed by a search engine for a keyword or key phrase queried by the user.
Social Bookmarks-Social Bookmarks are tagged websites which are meant for future use. As a bookmark help a reader to mark a page of a book that can be referred in future, similarly social bookmarking is great tool of tagging a site so that it can be easily shared or used by friends.
Short-Tail Keywords – Short-Tail Keywords are the online phrases that are short (one or two words) and used by SEM personnel to generate traffic to a site and create interest among user.
Sitemap-Both HTML and XML site maps are used by the search engines to go through a site. But there lies a difference between the two. HTML sitemaps gives detailed information regarding a site that is designed for humans as well as search engines. It requires manual updates that means you will have to convey the changes that you made with the contents of your sites to the search engines. In contrast XML sites are only designed for search engines spiders. It can automatically convey the changes that you made with the contents of your sites to the search engines.
Spider – Spider in SEO is used for crawling a website that gives a list of the pages found on the server which are indexed according to the ranking on the search engine such as Google. It also comes with search options such phrase matching and individual page check, and determines the performance of your website.
Title Tag – A Title Tag, also known as title element (technically), is the definition of the title of any file or document that can be HTML or XHTML document. It is the focal text that defines any online document and an inevitable part of SEO which is found in the browser, search result page and on the external websites.
URL (Uniform Resource Locator)– URL (Uniform Resource Locator, earlier known as Universal Resource Locator) is the exclusive address of a file which is accessible over the internet. The easiest way to enter to a site is to type the URL of the file into the address line of the web browser. URL usually contains the protocol name in order to use the resource file, then domain name which categorize a particular computer over the internet and at last the pathname, which a hierarchical depiction that identifies the location of any file on to the computer.
Velocity – Velocity of the links is the rate that inward links accrue onto a website on the daily basis. However, it can be a tricky thing to handle since excess inward links to any site can raise a red flag and could result in lowering of the ranking of the site.
Webmaster Central– Webmaster Central, launched by Google, is a combination of resources and tools which is bound to provide aid to marketers and web masters. It also helps to keep a check on the websites on Google.
XML (extensible Markup Language)– XML is one markup language which constitutes a pattern of rules that encodes document in both machine readable and human readable format. It has been extended from SGML and designed for the user’s convenience with a format which is simple and very much flexible.